Its coming up to a year since I shot this little campaign for Sangers Pharmaceutical. It was definitely a fun one. Chris from Fire IMC (RIP) approached me with an idea of different locations around Northern Ireland, showing the diverse landscape with one of their vans driving through it. He had a pretty good idea of which regions he wanted to use but that was pretty much it. He left it up to me to find exact locations and scenarios for the vans. Normally for a automotive shoot you would have lighting set up; HMI’s or in the least some big strobes but because of the budget and size of this production it was decided all of that would be staying at the studio and it would be just man and camera scenario, well with an assistant or two to spot for me so I didn’t get run over by any random traffic.
Derry/Londonderry – Of course we had to have the wall in the shot, to place it as being in Derry. We could have just had it running parallel to the wall but it would have been just too two dimensional. I would have liked a real “in yo face” image of the van driving straight for the camera, through one of the wall arches but we wouldn’t have been able to see the branding on the van and more so, I’m sure the PSNI wouldn’t have approved of me lying on the road, directing a 2 tonne van towards me with traffic and pedestrians everywhere. We ended up after scouting around on a reccy day, deciding on the Ferryquay Gate for the van to be coming through. On the day of the shoot everything worked out as planned; the van was backlit, we had a blue sky and traffic was low, making for a great contrasty image, really showing off the van and the branding on the side.
Glenshaine Pass – This proved to be one of the more difficult locations just for the sheer madness of the wind howling up and down the pass on any given day. It is also not any easy location to make the landscape shine as well as have your product in the foreground, attempting to be the hero. The beautiful rolling hills and valleys in the Glenshaine are all just a little too far from the road itself but we found a few locations that lent to a tidy compromise. As well as the two or three stationary set ups we also ventured to try some moving shots, car to van. I can’t say they were really that successful with all the traffic flowing through the pass, as it made it difficult to get a clear shot at any one time. It did prove humourous though when I spied off in the far right of the viewfinder a PSNI police car zooming up the pass towards our Audi A6 chase car; I’m guessing he didn’t spot me, hanging out the window with my upper body contorting out and over the white lines of the road and into the other lane. The image they ended up using was one of our static 15 foot ladder shots with the van passing in front of the rolling hills.
Fermanagh – The brief for this one was simple, show some elevation, the van and some water. All said and good but its near impossible, at least I never found a location on a road where you could place a van and still see the lakes in the background. Oops, I take that back, I did find one location like that, on a bend in front a farm, unfortunately though the client didn’t like it. I spent two days scouting around the area when I finally came up with a suitable option. Looking up and over a small dock area, towards a bridge where we could have the van drive over. At this point though we were starting to run out of time and acceptable days to shoot on. Taking what we could get weather wise, after the long drive out to the location we set up the camera, moved a few boats around and radioed over to the driver to make a dozen passes over the bridge, changing his lane positions slightly to give us a better view of the side of the truck.
Belleek – Here we are in beautiful Belleek. We end up with a beautiful sunny day for this one. Good too, since I didn’t get a chance to scout this location because we were picking it up as an option to one we had shot in the Mournes that didn’t really scream “Sangers” for the client. Since we’re in Belleek what do we have for landscapes or recognizable landmarks? Why the huge Belleek Pottery building of course. I tried a few different angles on the building, placing the van around its outer perimeter. The most picturesque was the van coming over the bridge. Again we waited for the sun to backlight the van slightly and had the driver make a couple of dozen runs due to the heavy spring traffic coming through.
I wonder if anyone can tell me geographically what’s wrong with this picture?
Belfast – Belfast proved to be the quickest and one of the most fun locations to shoot. Hanging out of the window of the A6, zipping around Belfast City Hall, first thing on a Sunday morning, swapping lanes and dodging early morning pedestrians we finished before the major church going traffic appeared. We didn’t really have a whole lot of options here. A static shot, even from the 15 foot ladder didn’t do anything for the van or the building. It needed some movement. Chris manned the driver’s seat and we sliced through those empty Belfast downtown streets, chasing down our van driver in a unrehearsed game of cat and mouse. No options when it came to lighting, sun position etc, so we just went for it, knowing that any changes or extras we wanted would have to be added in post. We were lucky that for the most part, the several selects were all spot on and the final pick just needed the sky brought down slightly.
So there you have it, another short and sweet campaign brought to you by Rob Durston Photography, thanks for reading.