I just wanted to give everyone a little update to the model release post I wrote last month.
It has been several weeks and a dozen or so projects since I purchased and reviewed a couple of iPhone/iPad apps for creating model releases on the fly and paperless. I can honestly say that while the better of the two, East Release, is still on my phone, I haven’t used it for anything except the odd time I was left without my metal release folio. As commercial/advertising photographers we tend to work with a wide range of models and talent; young and old, tech savvy and not. We try to organize releases before they actually step in front of the camera but it all comes down to time. If we get those few extra seconds they seem to fleet away with chit chat or hair and make up. So when the shot is down and they are trying to get the hell off set, it’s like pulling hen’s teeth to get them to do a paper release let alone try to fumble through an electronic one. We were finding ourselves having to explain every step and point out the obvious, even to the tech savvy twenty somethings. Unfortunately we don’t have the time while on location. So paper is going to be staying with us for the foreseeable future.
On the other hand, in studio it is a nice little gimmick to keep people intrigued. So often people feel like they are just the “meat” in some corporate ad lunch; add a little mustard and a few slices of bread and we’re done. To give them a wee something to play with, to see their name and the client’s name on the same screen is a good connection to help them feel that they are apart of the whole sandwich, an important ingredient.
I see an iPad in my future, at the studio, tethered to the desk